STEREOTYPES AND SOCIAL LEARNING
STEREOTYPES AND SOCIAL LEARNING

Summary/Abstract: The multiculturalism of our current societies favors the appearance of stereotypes, a phenomenon due to the generalizations of certain characteristics which are projected on a social group belonging to another society. Stereotypes develop with societies, sometimes evolving towards prejudices or clichés. Stereotypes have identifiable properties and typologies at the lexical, semantic and discursive level. There is a complex connection between the stereotype, the metaphor and the metonymy influenced by cultural tradition and semantic contents. Currently, the media launch convincing but erroneous representations aimed at groups of individuals, the message transmitted carrying either a positive or a negative meaning.

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