ECONOMIC PERSPECTIVES AND THE ROLE OF TECHNOLOGY IN CULTURAL HERITAGE PROTECTION AND SUSTAINABLE DEVELOPMENT
ECONOMIC PERSPECTIVES AND THE ROLE OF TECHNOLOGY IN CULTURAL HERITAGE PROTECTION AND SUSTAINABLE DEVELOPMENT

Summary/Abstract: The analysis of an economic perspective on cultural heritage was carried out until the 1900s using theories from cultural economics. However, practice at that time showed the need to create a new branch that would look specifically at cultural heritage, beyond the cultural theories that existed in cultural economics at the time. This led to the emergence of a new concept: Economics of Heritage. In this context, there were voices in the literature (artists, archaeologists, cultural practitioners) who believed that a translation of cultural heritage in economic terms was in fact an unnatural trivialisation and materialisation of heritage, which would have a degrading effect on it. These effects would be represented by the commercialisation, devaluation, destruction, and improper exploitation of cultural heritage to gain economic benefits from it. On the other hand, recent studies promote the economic utilization of cultural heritage and the utilization of artificial intelligence in virtual and augmented reality technology, with the purpose of increasing measures of cultural heritage protection. This article proposes an analysis of both theoretical approaches, while including the role technology plays in the shift of the economic perspective on culture and cultural heritage and accentuates the role of a new framework for cultural heritage protection, in line with concepts such as sustainability and sustainable development.

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