A case study on investors’ financial literacy in Indian scenario
A case study on investors’ financial literacy in Indian scenario

Summary/Abstract: Financial literacy is the ability of the individual to make appropriate financial decisions personally. The ability includes understanding the financial products, financial concepts, discussing the financial problems, making choices between managing, spending and saving money and responding to the current reforms in financial market. With the increased risk of global markets and introduction of more innovative financial products, investors are required to make well informed decisions with their money. So, financial Literacy had gained its importance across the globe. The objective of the study is to analyse the influence of the financial literacy level on individual investment decisions. A sample of 469 investors from Tiruchirapalli was selected by way of stratified random sampling method. The primary data collected were analysed with the help of percentage analysis and chi-square test using MS Excel. The result shows that except the gender, there are relationships between the socio-economic factors and the level of financial literacy possessed by the respondents. Following the age and health, responsibilities come as a third factor, which is clubbed with the family commitments. This clearly states that our Indian society is always built based on love and affection bound with generations.

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