THE ROLE OF OPERATIONAL MANAGERS ON THE MOTIVATION OF ATHLETES
THE ROLE OF OPERATIONAL MANAGERS ON THE MOTIVATION OF ATHLETES

Summary/Abstract: Operational managers in sports are a key link in the management team and in their independent programs they plan, organize, predict and control the athletes and the team, as well as implement appropriate strategies to beat the competition and achieve good results. They manage the most important resources - the athletes and carry out personnel policy over them by way of selection, elections, determining the tasks and roles of the players in the team and are the main motivators of the athletes. We conducted a survey of a sample of 20 respondents, operational managers - coaches from the Macedonian football league, in order to determine the attitudes and opinions about their role and influence on the motivation of athletes in sports clubs. For the research, we used a survey questionnaire as a measuring instrument. After analyzing the survey questionnaire, we came to the conclusion that: - Spreading the vision, mission and goals in a sports club is the responsibility of the operational manager, where the majority of respondents believe that, apart from them, these characteristics should be possessed and implemented by every member of the management team. - The majority of the clubs and operational managers as an integral part of them, pay great attention to the motivation, to maintain it at a high level among all the athletes and the team as a team, which they consider to be a key factor for achieving the set goals. - Various motivational speeches, messages and awards in the form of finances from the management are considered part of the motivation in order to maintain it at the highest level, which are part of the external motivation, and the internal one has the key role for every single athlete. - In sports clubs where there are sufficient financial resources, operational managers try to maintain motivation with a sports psychologist, who will additionally motivate them through various methods, all with the aim of preventing monotony from occurring, which can lead to various unwanted decisions in athletes.

• Details
• Contents