THE DETERMINANTS OF SERVICE QUALITY IN SKI TOURISM
THE DETERMINANTS OF SERVICE QUALITY IN SKI TOURISM

Summary/Abstract: Regarding the fact that skiing is the most popular winter sport in Europe, the aim of the paper was to analyse the main determinants of service quality in ski tourism. When defining the research process, it was noted that literature review has recognised significant studies dealing with the concept of ski tourism from different aspects such as tourist motivation to travel, ski tourism sustainability and clime change, marketing strategies or ski tourism infrastructure. However, there is a certain research gap in exploring the determinants of service quality in winter sports. Therefore, the main research question in this paper is to identify the significant factors that influence the service quality in ski tourism and affect tourist satisfaction levels. The research is based on a sample of 157 recreational skiers who visited the Republic of Serbia during winter seasons in years 2022 and 2023. In the interpretation and processing of data, descriptive statistics and t test were used. The findings indicated the diversity of ski tracks, landscape, nature and hospitality as the most significant determinants of service quality in ski tourism.

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