APPLICATION OF B2C DIGITAL MARKETING
APPLICATION OF B2C DIGITAL MARKETING
Author(s): Simona-Valentina PașcalăuSubject(s): Business Economy / Management, Accounting - Business Administration, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Universității Agora
Keywords: B2C online markets; company perspective; consumer perspective; online shopping behavior;
Summary/Abstract: The purpose of this paper is to understand the application of digital B2C marketing. Companies market directly to end customers or decision-makers through B2C marketing. Most B2C customers base their decisions on how they feel about a product or service, not on facts or how useful it is. B2C marketers can take advantage of this by developing customized content that appeals to the emotions of their target audience.
Journal: Agora International Journal of Economical Sciences
- Issue Year: 15/2021
- Issue No: 1
- Page Range: 13-16
- Page Count: 4
- Language: English
