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MARKETING INFLUENCER
MARKETING INFLUENCER

Author(s): Oana Petrișor Mateuț
Subject(s): Media studies, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Editura Universității Agora
Keywords: influencer; social network; followers; direct marketing;

Summary/Abstract: Is marketing influence the right way or not for a business? Investing in this type of marketing is advantageous or not for promoting a product or service. What type of marketing defines this strategy? We will discuss all these aspects in this paper.

  • Issue Year: 15/2021
  • Issue No: 1
  • Page Range: 17-19
  • Page Count: 3
  • Language: English
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