Enchantment
Enchantment

Summary/Abstract: This chapter seeks to define and demonstrate the development of the concept of enchantment in semiotic and culture-studies terms. Enchantment is examined in a literature review of prominent classical and contemporary views on the subject, especially in regards to rationalization, consumerism, and meaning-making. The concept is then viewed in relation to ritual and social dramaturgy on micro and macro levels. Creighton concludes by noting that enchantment is both a product of ritual and social performances, as well as ingrained in these processes themselves, and furthermore, that enchantment is linked to obscenity and the loss of referents. Basic academic interests are rationalization, consumerism, semiotics of emotions, enchantment, ritual, and critical methods (see “Umwelt, enchantment, and McDonaldization”, 2022; “Postemotionalism, McDonaldization, and transmedial worlds as commodifying mechanisms in fan fiction communities”, 2022).

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