BUKLET ETİKET TASARIMININ VE UYGULAMALARININ TÜKETİCİ SATIN ALMA DAVRANIŞ VE KARARLARINA ETKİSİ
THE EFFECT OF BOUCLE LABEL DESIGN AND APPLICATIONS ON CONSUMER PURCHASING BEHAVIOR AND DECISIONS

Summary/Abstract: The main aim of this research is to examine the step-by-step process of booklet label production and provide recommendations on how the process can be optimized. In this regard, materials required for booklet label production, printing techniques, adhesive properties, and quality control processes will be discussed in detail. Additionally, the use cases of booklet labels, the type of information consumers can obtain from these labels, and their significance in terms of product safety will also be explored. The research employs a crosssectional model to assess the impact of booklet labels on consumer purchasing behavior and decisions. The results encompass various dimensions such as the distinctiveness of booklet labels from other label types, the significance of providing information to consumers, the impact on brand image and consumer behavior, ease of use, placement, and improvement recommendations. This research highlights the diversity of consumer opinions regarding booklet labels, emphasizing the necessity of personalized marketing strategies. Furthermore, it reveals that opinions regarding the definition and use of booklet labels vary; thus, businesses should consider consumer expectations when defining and using booklet labels.

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