Censorship Crisis. Analysis of Memes on Twitter and Their Reception
Censorship Crisis. Analysis of Memes on Twitter and Their Reception

Summary/Abstract: The following research studies the use of memes on the social platform Twitter with regards to celebrity representation. Specifically, it analyzes two memetic posts by Elon Musk and therepresentation tactics behind them, using elements of multimodal analysis and criticaldiscourse analysis. Subsequently, the study looks at the reception of these posts viacomparative content analysis with custom classification to determine how successful thetactics behind these posts are and whether there is any evidence observable in the receptionregarding censorship on Twitter after its purchase by Elon Musk. The comparative studycomes in a form of quantitative analysis of the first 150 responses to each of the two posts. Thestudy does not only demonstrate instances of attempts at diminishing the distance which theinherent power of a celebrity personage on social media creates, but also how successful theseattempts are and whether they manage to distract the audience from the personage in questionand their power over them.

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