SOFT POWER PROJECTION OF ASPIRING MIDDLE EASTERN POWERS TOWARDS YEMEN: THE CASE OF THE KINGDOM OF SAUDI ARABIA AND IRAN Cover Image

SOFT POWER PROJECTION OF ASPIRING MIDDLE EASTERN POWERS TOWARDS YEMEN: THE CASE OF THE KINGDOM OF SAUDI ARABIA AND IRAN
SOFT POWER PROJECTION OF ASPIRING MIDDLE EASTERN POWERS TOWARDS YEMEN: THE CASE OF THE KINGDOM OF SAUDI ARABIA AND IRAN

Author(s): Zdeněk Rod, Michal Himmer
Subject(s): Politics / Political Sciences
Published by: Editura Universităţii din Bucureşti
Keywords: Yemen; Yemeni Civil War; Middle East; The Kingdom of Saudi Arabia; Iran; soft power; soft power tools; media; education; religion;

Summary/Abstract: The multiple hard power engagements of the aspiring Middle East powers(the Kingdom of Saudi Arabia and Iran) in Yemen are self-evident. However, thedisposition of foreign interference in Yemen is multifaced. Current research papers haveprimarily focused on using hard power military or economic tools, but soft power toolswere left behind. Therefore, this article explores soft power’s nature influencing thecountries above assert towards the Yemeni population. It focused on three ostensibly distinctareas of soft power – education, religion, and media – within each particular analysissince those three areas are key elements of the Saudi and Iranian soft-power toolkit.Multiple religious, educational, and media tools towards Yemen were detected in each case.

  • Issue Year: 23/2023
  • Issue No: 1
  • Page Range: 90-106
  • Page Count: 28
  • Language: English