CHINY W HOLLYWOOD. WPŁYW WZROSTU CHIŃSKIEGO RYNKU KINOWEGO NA TREŚĆ WSPÓŁCZESNYCH FILMÓW HOLLYWOODZKICH
CHINATOWN IN HOLLYWOOD: INFLUENCE OF THE GROWTH OF CHINESE CINEMA MARKET ON THE CONTENT OF CONTEMPORARY HOLLYWOOD CINEMA

Summary/Abstract: In this article I analyse the ways in which contemporary American movies are altered due to thegrowing influence of the emerging entertainment media market in China. For the first time in histo-ry, 2020 saw Chinese box office overtake its American counterpart in terms of yearly income. Thismilestone illustrates how significant the Chinese market has become. The At the same time, being anauthoritarian regime, the PRC has a robust, refined and strict system of censorship at its disposal. Inorder for a foreign film to be admitted into the Chinese cinemas, it has to pass domestic censorship.In some decades, particularly in the 1970s, American movies were able to promote values which werenot adhering to the mainstream, or were even a platform for criticism of the domestic establishment.Currently, the US film industry is predominantly driven by capitalist logic — box office appears to bethe main factor dictating the content (and outlook) of fiction films. This model is exploited by Chinathrough imposition of numerous restrictions and regulations. In my analysis I show how “forbidden”topics, plots or even small details become altered in order to satisfy the regulations introduced by theChinese government.

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