THE MARKETING MIX OF COCA-COLA
THE MARKETING MIX OF COCA-COLA

Summary/Abstract: Coca-Cola is the most typical modern drink. The Coca-Cola system is universal, with the help of which the drink was imposed on all people in the world. That universality is often sought to be copied by its competitors. This means that Coca-Cola has to invent new skills and products to stand out from the rest. The Coca-Cola product does not exist without the marketing dimension. Coca-Cola campaigns are present all over the planet. The marketing product has grown into an essential dimension in the life of the company. Coca-Cola has its own marketing department but also works with specialized marketing agencies in the concept of building the personality of the product. They are obliged to position themselves for all propaganda works. This marketing has a single goal: to convince consumers to buy Coca-Cola again. It is a product like man. It needs to be revived, to build personality and to be attractive. The specificity of Coca-Cola's marketing is the marketing mix. Marketing mix (or market planning) allows you to put in place an overall strategy that takes into account the different elements needed to achieve your goals. When you start a new market, you will not have to leave anything to chance to know your audience, and your competitors and have a clear view of your marketing campaigns. The marketing mix allows you to effectively structure these campaigns by grouping them by domain.

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