PERCEPTION AND ADOPTION OF ISLAMIC BANKING: EXPLORING FACTORS INFLUENCING CONSUMER BEHAVIOR IN NIGERIA
PERCEPTION AND ADOPTION OF ISLAMIC BANKING: EXPLORING FACTORS INFLUENCING CONSUMER BEHAVIOR IN NIGERIA

Summary/Abstract: This study investigates how Nigerian consumers perceive and use Islamic banking. Data were gathered using a quantitative research technique using a standardized questionnaire that was given to 400 individuals, only 345 of them completed it and returned it. The study examines the variables that affect consumer behavior, such as religious beliefs, cultural norms, economic concerns, and societal influences. It evaluates the degree of understanding and awareness of Islamic banking concepts among Muslims and non-Muslims and identifies any potential misconceptions or obstacles preventing non-Muslims from accepting Islamic banking more widely. The investigation of the influence of socioeconomic factors on perception, as well as the potential and problems related to the acceptance and expansion of Islamic banking, are emphasized. The results of this study offer insightful analysis and suggestions for the growth and promotion of Islamic banking in Nigeria, with the goal of fostering greater public acceptance and adoption.

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