TRADICIONALNI PRISTUP NAUČNOJ KOMUNIKACIJI: KRITIKA ,,MODELA DEFICITA” I SAVREMENE PERSPEKTIVE
Traditional approach to scientific communication: Critique of the “deficit model” and contemporary perspectives

Summary/Abstract: In this paper, the author explores the history and trends of discussions on scientific communication, emphasizing the need for more complex and nuanced models of communicating scientific knowledge in contrast to the traditionally applied theoretical framework known as the “deficit model.” The focus is also directed towards analyzing the advantages of a more elaborate approach, known as the “dialogue model,” while simultaneously investigating its potential limitations. The text introduces a certain degree of skepticism regarding the exclusivity of both approaches in portraying how scientific claims are incorporated into public understanding and decision- making, highlighting the equal importance of information and trust in shaping public attitudes toward science. In conclusion, recommendations for alternative approaches to scientific communication are outlined, underscoring the significance of actively and thoughtfully combining different aspects of these theoretical frameworks.

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