КОМУНІКАТИВНА СТРАТЕГІЯ САМОПРЕЗЕНТАЦІЇ В УКРАЇНСЬКОМУ ПРЕЗИДЕНТСЬКОМУ ДИСКУРСІ (НА МАТЕРІАЛІ ІНАВГУРАЦІЙНИХ ПРОМОВ)
COMMUNICATIVE STRATEGY OF SELF-PRESENTATION IN UKRAINIAN PRESIDENTIAL DISCOURSE (BASED ON THE MATERIAL FROM INAUGURAL SPEECHES)

Summary/Abstract: The article presents a linguistic pragmatic analysis of the communicative strategy of self- presentation in Ukrainian presidential discourse. Based on material from the inaugural speeches of Ukraine’s presidents, the speech acts and linguistic means of narratives of the self-presentation strategy are distinguished and a typology of communicative tactics of its implementation is proposed. It is proved that the communicative strategy of self-presentation is implemented with the help of com- municative tactics: evaluation-presentational, conceptual-presentational and program-presentational. Performative speech acts in inaugural speeches containing commissives and expressives were analyzed. Grammatical means of implementing the self-presentation strategy were identified and lexical means of identifying the self-presentation strategy were also analyzed. Within each tactic, a comparative analysis of the use of linguistic means in presidential speeches was carried out, which made it pos- sible to demonstrate the dynamics of the lexicon and the use of linguo-pragmatic means in Ukrainian presidential discourse.

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