POSTMODERNİST ORTAMIN SANATÇI VE SANAT ÜRETİMLERİNİN DEĞİŞİM VE DÖNÜŞÜMÜ ÜZERİNE SOSYO-KÜLTÜREL ETKİLERİ
SOCIO-CULTURAL INFLUENCES OF POSTMODERNIST MILIEU OVER TRANSFORMATION AND TRANSITION OF ARTISTS AND ARTWORKS

Summary/Abstract: The postmodernist politics caused important changes in socio-cultural and political milieu has another area of influence which is artists and their works. In this work, it has been tried to analyse whether the art has been commodized through mass media and other means of capitalistic economic system and expansions of the reasons of artistic productions and who has been targeted to serve and the main factors which have inspired the artist to perform that particular way have been illustrated with a critical approach. In addition to this, the terminological contradictions which paved the way for postmodernism has been analysed and their effects over the low art has been emphasized, and attentions have been tried to focus on the terminological illusions by expanding on the meanings of these terms and concepts used which wielded manipulative influences over the political atmosphere by forming main dynamics of postmodernist approach. Meanings of the terms and concepts: “communication”, “popular culture”, “mass culture”, “life style” and “consumption” have purposefully been twisted and presented to people and through this vehicle, whilst consumption crazy societies being built, on the other hand aesthetic value judgements were weakened which in turn paved the way for a degenerate culture. In the end, the expected contribution of this work is; to unearth the manipulative effects of the concepts which have been presented to people in templates that have been accepted without consciousness. Because, the related terms and concepts are effective tools used by professional industrial culture designers in order to inject “the mass culture” by deviating them away from their actual meanings. Thus, this situation causes its damage, directly or indirectly by negatively influencing the socio-cultural, political and aesthetic texture of societies. There existed a theoretical struggle between two dominant ideological poles of socialist and capitalistic thoughts in modern epoch, in postmodern period, ideological dimension has lost its meaning. In this juncture, the thesis of this work is; postmodernism is a form of capitalism which has been purified from its ideological elements. Through this work, by focusing attentions and perceptions to the actual and intended meanings of these terms and concepts, it has been aimed to contribute the reinforcement of mass consciousness of people for the long run.

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