Медиумска интерпретација на народното живеење од почетокот на XX век – етнографска визуализација
Media interpretation of people’s life from the beginning of the 20th century – ethnographic visualization

Summary/Abstract: As research shows, consumption and consumerism of television and audience perception is a truly diverse and complex process. Research results showed that there are ambivalences in which the different studied families had surprisingly different perceptions of the same television content. Any research on cultural globalization and television consumption within the family can only be understood in the overall context of family life and the circle of culture. So, it is with folk tales and their consumption today. On the one hand the stories, made in order to send a lesson and a positive verbal message, on the other hand with many flaws in the visual messages that are sent through the unprofessional representation of many segments of folk life: inappropriate folk clothes that are a combination of different parts of different ethnographic scenes (women’s heads not being covered, a veil that did not exist in real life in that period and would be considered indecent), a combination of various dialects of the Macedonian language, inappropriate interiors, behavior of the characters that was not encountered in practice, unusual verbal and visual communication and so on.

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