On the frontline: child well-being and role of the Zimbabwean mass media in awareness creation
On the frontline: child well-being and role of the Zimbabwean mass media in awareness creation

Summary/Abstract: Child rights’ promotion and protection remain paramount and an integral component of democracy in any nation. As such, traditional mass media–the press, radio and television–continue to be an extremely important source of information for many people regarding child protection issues, providing news and analyses about events around the globe. Thus, informed, sensitive and professional mass media play a critical role in shaping public opinion on and propagation of child rights and well-being. This article analyses the role of the Zimbabwean mass media–public and private–on issues of child protection in the country. It further observes that the media are sometimes found wanting with regards to children’s issues by failing to report responsibly and sensitively. It also encourages media professionals to re-examine and improve the way children’s issues are covered in print and broadcast media.

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