Likvidna metodologija – metafora kao metoda
Liquid methodology – Metaphor as a method

Summary/Abstract: The paper analyses metaphor as a sociological method. To demonstrate its methodological value, the paper centres on Zygmunt Bauman’s metaphors who used them as a means of effectively conveying sociological interpretations to the public. Experts can use metaphors to generate research questions, and the public can use them to understand the world. While metaphors possess significant heuristic power, they cannot replace empirical evidence. The paper has implications for sociological methodology and to some extent, sociological theory.

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