Atrakcyjność turystyczna jeziora Como
Tourist attractiveness on the example of Lake Como

Summary/Abstract: The tourist attractiveness of a given place, region or other area results from the number, quality, and variety of offered goods and services. The concept is the basis of all tourist activity, influencing the intensity of tourist traffic and determining destinations and choices of tourists. The aim of the author was to present the results of enquiries and the analysis of secondary materials relating to the tourist attractiveness of Lake Como. The selected body of water is perceived as attractive due to the landscape of the lake and the highest mountain range of the European continent surrounding it. The site in the richest region of Italy, that of Lombardy, favours the development of tourism on the lake due to good tourist infrastructure and transport accessibility, too. The most attractive destinations in terms of a developed tourist function are Como and Bellagio, which offer a well-developed accommodation base.

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