Arhai’s Balkan Folktronica: Serbian Ethno Music Reimagined for British Market
Arhai’s Balkan Folktronica: Serbian Ethno Music Reimagined for British Market
Author(s): Ivana MedićSubject(s): Customs / Folklore, Music, Cultural Anthropology / Ethnology, Sociology of Art, History of Art
Published by: Muzikološki institut SANU
Keywords: Arhai; Jovana Backović; world music; ethno; Balkan Folktronica;
Summary/Abstract: This article focuses on Serbian composer Jovana Backović and her band/project Arhai, founded in Belgrade in 1998. The central argument is that Arhai made a transition from being regarded a part of the Serbian ethno music scene (which flourished during the 1990s and 2000s) to becoming a part of the global world music scene, after Jovana Backović moved from her native Serbia to the United Kingdom to pursue an international career. This move did not imply a fundamental change of her musical style, but a change of cultural context and market conditions that, in turn, affected her cultural identity.
Journal: Muzikologija
- Issue Year: 1/2014
- Issue No: 16
- Page Range: 105-127
- Page Count: 23
- Language: English