Motywy wykorzystania aplikacji mobilnych w procesie nabywania dóbr wśród młodych konsumentów
Reasons for using mobile applications in the process of acquiring goods among young consumers

Summary/Abstract: The aim of the study is to determine the relationship between the reasons for using mobile applications in the process of making a purchase by young consumers in Poland and the intention to use them. To achieve that aim, the author used the questionnaires which results showed that in the case of the analyzed types of reasons − hedonistic and utilitarian − the first ones increased the intention to use mobile applications in the process of purchasing goods. Moreover, it was determined that the factor differentiating the reasons for using mobile applications and the intention to use them in the purchasing process was the level of sophistication in the use of mobile applications. It was shown that the greater the extent of the use of mobile applications, the more often young consumers declared the desire for their wider use in m-commerce.

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