Parliamentary election campaign in social media:
Analysis of the activity of political groups in 2019 Cover Image

Parlamentarna kampania wyborcza w mediach społecznościowych. Analiza aktywności ugrupowań politycznych w 2019 roku
Parliamentary election campaign in social media: Analysis of the activity of political groups in 2019

Author(s): Denis Gerlich
Subject(s): Media studies, Politics and communication, Politics and society
Published by: Wydawnictwo Uniwersytetu Wrocławskiego
Keywords: election campaign; social media; Facebook; Twitter; Poland; 2019;

Summary/Abstract: The aim of the article is to present an analysis of the activity of political groups in social media — Facebookand Twitter. The article is based on the analysis of content posted on social media in the two weeks leading up to the 2019 parliamentary election. The questions posited in this paper are as follows: which politi-cal groups engaged the most on a given social media site? Which political groups demonstrated the mostresponsive communication? The analysis allowed me to classify political groups into five categories (frominactive to extremely active) depending on their own social media activity and responsive activity.

  • Issue Year: 2022
  • Issue No: 31
  • Page Range: 87-105
  • Page Count: 19
  • Language: Polish