THE USE OF ARTIFICIAL INTELLIGENCE IN EMPLOYEE RECRUITMENT IN THE FURNITURE INDUSTRY OF IRAN ACCORDING TO THE ROLE OF CONTEXTUAL FACTORS
THE USE OF ARTIFICIAL INTELLIGENCE IN EMPLOYEE RECRUITMENT IN THE FURNITURE INDUSTRY OF IRAN ACCORDING TO THE ROLE OF CONTEXTUAL FACTORS

Summary/Abstract: The present research aims to analyze the effect of contextual factors affecting the application of artificial intelligence technology in employee recruitment in the furniture industry of Iran, which is a practical purpose and has been carried out in a descriptive-surveillance manner, to find out the reasons, facilitators and limitations of its use with the presented conceptual model. Make this technology understandable to organizations during employee recruitment. To measure and analyze the effect of these factors, a questionnaire was used as an information-gathering tool, which was given to 250 senior managers and middle managers of companies active in the furniture industry of Iran. The results of the analysis of the information obtained in two descriptive and inferential parts, according to the data analysis algorithm in the method of structural equations and Smart PLS software, confirmed the hypotheses of the research and showed that the effective background factors include: technological factors, organizational and environmental have a positive and significant effect on the use of Artificial intelligence in the furniture industry in Iran, and the use of artificial intelligence as a competitive advantage improves the organizational capabilities of recruitment and recruitment (based on data, process, staff) in the furniture industry. Forgives. Also, it makes it easier to carry out "blind" Recruitment of employees processes and review frequent applications, and by simplifying the application analysis process through applicant tracking systems, it can save time and money in human resources processes and reduce discrimination in choices.

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