Accelerating Digital Supply Chain Management Practices, Customer Development, and Firm Performance: Organizational Culture Matters
Accelerating Digital Supply Chain Management Practices, Customer Development, and Firm Performance: Organizational Culture Matters

Summary/Abstract: Firms and suppliers are now using new digital technologies to make decisions for successful strategies. Firmsare struggling with the supply chain dynamics needed to increase revenue and mitigate risk, and improveresilience after COVID-19. With the setting of strong competition and firms' business models shifting to digitaltransformation, this study examines the link between organizational culture (OC) and digital supply chainmanagement practices (DSCMP) in generating a positive impact on firm performance (FP), including bothdirect and indirect influences via customer development (CD). Smart PLS 3.3.3 was used to analyze data from326 respondents who registered as business managers who operate their supply chains using digital technol-ogies. The findings indicated that DSCMP, CD, and OC had a favorable impact on FP, while DSCMP and OC hada beneficial impact on CD. It was also determined that DSCMP and CD played a mediating role in both of theabove-mentioned associations. DSCMP and OC are two essential enablers for developing a firm’s customerbase and improving performance efficiency in digital supply chains. Based on the Resource Dependence The-ory (RDT), this study found that digitalization-related capabilities in supply chain management practices mustbe developed inside the company to improve the firm’s efficiency. Firm culture, accompanied by dominantcharacteristics, organizational leaders, organizational glue, and strategic emphasis should become essentialcomponents of DSCMP in organizations.

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