„Drang nach Osten“ als Visiotyp im polnischen konservativen Mediendiskurs
“Drang nach Osten” as a Visiotype in the Polish Conservative Media Discourse

Summary/Abstract: In this article, we try to answer the question by means of which multimodal components is the stereotype “Drang nach Osten”, that is a conceptualization of the threat and danger to Poland from Germany, realized in the Polish conservative press. We assume that stereo-types are communication phenomena, which are represented not only linguistically, but also visually. Therefore, the article first describes the history of the “Drang nach Osten” stereotype and presents its lexical analysis on the basis of a corpus of Polish parliamen-tary debates from three important periods: the interwar period, the People’s Republic of Poland, and the present day after 1989. This allows for a reconstruction of the dominant semantic profiles of the slogan “Drang nach Osten”. The article then discusses such problems as the visual stereotype, the visiotype and the ways it is used for the cover of weekly opinion magazines, the visiotype as a multimodal message. It closes with an analysis of the multimodal components of the “Drang nach Osten” visiotype on the basis of selected covers. The research proves that when depicting Polish-German relations the conservative press reaches for visiotypes that refer to the propaganda stereotype of the “German” (“Crusader”, “Prussian” and “Nazi”).

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