THE INFLUENCE OF EXPERIENTIAL EXERCISES ON ATTITUDES TOWARD ENTREPRENEURSHIP: THE CASE OF BANGLADESH
THE INFLUENCE OF EXPERIENTIAL EXERCISES ON ATTITUDES TOWARD ENTREPRENEURSHIP: THE CASE OF BANGLADESH

Summary/Abstract: Entrepreneurship education is a rapidly growing field of study in the U.S. and around the world. It is a unique and an intangible subject whereby many instructors adopt different styles and exercises to enhance learning. One of the most effective ways has been through experiential exercises. Hence, the purpose of the study was to determine if experiential exercises influenced entrepreneurial attitudes of students enrolled in a business marketing course. A survey was conducted among a convenience sample of students enrolled in a business course at a university in the country of Bangladesh. Findings supported career socialization theory and showed that most of the students wanted to be entrepreneurs; nevertheless, they understood that it was a difficult venture. Findings also indicated that students were confident to pursue such a career path and approached it with high enthusiasm. Implications of the findings were discussed.

• Details
• Contents