MANAGERIAL IMPLICATIONS OF THE ACADEMIC DEBATE ON CORPORATE SOCIAL RESPONSIBILITY AND COMPANY PERFORMANCE
MANAGERIAL IMPLICATIONS OF THE ACADEMIC DEBATE ON CORPORATE SOCIAL RESPONSIBILITY AND COMPANY PERFORMANCE

Summary/Abstract: This paper presents the authors’ views on the meaning of the academic debate highlighted by the corporate social responsibility (CSR) literature about the strategy and efficient management of companies. In the last years, the number of academic contributions on the relationship between the CSR and financial performance has significantly grown, being either theoretical, offering plausible explanations regarding this relationship, according to the economic theory, either empirical, by using various statistical-econometric models. In our opinion, the results reached through this debate, the majority showing a positive relationship between the social and financial performance of the company, should result in the change of the management behavior of companies, by the acknowledgement of CSR as a policy which is a strategic internal resource, capable of generating competitive advantages for the company.

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