CONSPICUOUS CONSUMPTION: AN EMPIRICAL INVESTIGATION OF FACTORS AFFECTING HOUSEHOLDS’ BEHAVIOUR IN ALBANIA
CONSPICUOUS CONSUMPTION: AN EMPIRICAL INVESTIGATION OF FACTORS AFFECTING HOUSEHOLDS’ BEHAVIOUR IN ALBANIA

Summary/Abstract: Conspicuous consumption differs from the usual consumption of many goods because it satisfies not only material needs, but also social needs such as prestige or status. This paper discusses one interesting little-known aspect of the phenomenon: the determinant factors, drawing upon relevant analyses from different fields. The impact that these “global” or “local” factors (gender, age, education, etc.) have on the level of conspicuous consumption of an Albanian family is analyzed, using data from the 2008 Albanian Living Standards Measurement Survey (LSMS). Gender and education seems to be the most important factors.

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