Exploration of marketing tools for the promotion of protected areas (Albania)
Exploration of marketing tools for the promotion of protected areas (Albania)

Summary/Abstract: Promotion and marketing are identified as main pillars to tourism sector in Albanian Government strategy 2011 - 2021. Protected Areas as a tourism destination is a new notion to Albanian citizens and stakeholders given isolation of these areas during communism regime and the decade after. This study will aim to bring light on how new tools ofmarketing may influence and impacts the promotion ofPAs in Albania as tourism destinations and how stakeholders are engaged, accept and perceive these new marketing and communication approaches and the use of modern and digital promoting tactics. This study responses the call of researchersfor further studies in developing countriesfor a deeper exploration in tourism industry.

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