USING ZMET FOR INVESTIGATING THE ROLE OF SOCIAL MEDIA IN THE EMPLOYMENT PROCESS
USING ZMET FOR INVESTIGATING THE ROLE OF SOCIAL MEDIA IN THE EMPLOYMENT PROCESS
Author(s): Magdalena DANILEȚ, Claudia STOIAN BOBÂLCĂSubject(s): Media studies, Behaviorism, Social Informatics, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: ZMET interviews; social media; employment; mental map; in-depth interviews; consensus map;
Summary/Abstract: The purpose of this paper is to explore the role of social media in the employment setting as it is perceived by the job seekers. The study is a qualitative investigation in which thirteen in-depth interviews based on Zaltman Metaphor Elicitation Technique (ZMET) were conducted in order to gain a deeper understanding of the link between social media and the process of employment. The 22 elicited bipolar constructs associated with the role of social media in the employment setting were framed into six deep metaphors: Connection, Resource, Journey, Control, Affective Distress and Transformation. The size of the sample and the deeply subjective nature of answers provided by the subject’s limits the generalization of the results for a wider range of job seekers in the social media environment. This research provides an insight into deep-seated motivations, attitudes and behaviors involved in the use of social media by job seekers.
Journal: Review of Economic and Business Studies (REBS)
- Issue Year: 2017
- Issue No: 19
- Page Range: 9-32
- Page Count: 24
- Language: English
