No Overactivism: Robert Lewandowski’s Use of Gentle Protest to Avoid National Political Backlash Cover Image

No Overactivism: Robert Lewandowski’s Use of Gentle Protest to Avoid National Political Backlash
No Overactivism: Robert Lewandowski’s Use of Gentle Protest to Avoid National Political Backlash

Author(s): Timothy Bridgman
Subject(s): Communication studies, Studies in violence and power, Sports Studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: politics of sport; Robert Lewandowski; athlete activism; gentle protest; overactivism; political backlash; taking the knee; UEFA RESPECT

Summary/Abstract: The last few years have seen the return of athlete activism into major international sports events held worldwide as a mindset based on social responsibility and political freedom of speech has spread into the selfperception of many current top athletes. However, while these athletes may have experienced a recent personal transformation, the national political backlash accompanying activism remains set in a long tradition condemning political interference in sports. This article provides a background on the tradition of castigating political athlete activists, a theory on why and how national political backlash occurs, and evidence on the successful use of gentle activism to avoid such scenarios. The research examines a case study of Polish international footballer Robert Lewandowski’s ‘pointing the finger’ during a World Cup qualifier in 2022 to illustrate how alternative moderate forms of activism can be adopted. This study aims to introduce the term ‘overactivism’ into the politics of sport as a concept where the athlete prioritises retaining long-term political relevancy over maximising the political impact of a single event.

  • Issue Year: 30/2022
  • Issue No: 2
  • Page Range: 31-48
  • Page Count: 18
  • Language: English
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