CRM спрямо стратегиите за интернационализация
CRM оn Relation to Internationalization Strategies
Author(s): Plamen RuskovSubject(s): Economy, National Economy, Supranational / Global Economy
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: CRM; strategy; international strategy; global strategy; multi-local strategy; transnational strategy; international strategy
Summary/Abstract: This study examines the pivotal role of Customer Relationship Management (CRM) in the realm of international business strategy. By analysing various definitions and models of CRM, it identifies how CRM strategies align with organisational goals across different market conditions and cultural landscapes. The paper synthesizes these findings to propose a comprehensive CRM approach that enhances customer satisfaction and organisational profitability while addressing the challenges of international business operations.
Journal: Икономическа мисъл
- Issue Year: 2024
- Issue No: 1
- Page Range: 85-101
- Page Count: 17
- Language: Bulgarian
