THE PHASES OF COVID-19 CRISISMANAGMENT BY THE DIRECTORATES OF COMMERCE IN ALGERIA AND ITS EFFECT ON THE CONSUMER BEHAVIOR
THE PHASES OF COVID-19 CRISISMANAGMENT BY THE DIRECTORATES OF COMMERCE IN ALGERIA AND ITS EFFECT ON THE CONSUMER BEHAVIOR

Summary/Abstract: This study aims to identify the effect the phases of Covid-19 crisis management by the directorates of commerce in Algeria on the consumer behavior, whereby the descriptive analytical approach has been relied with the use of the form as a main tool for data collection which was distributed to a sample of consumers of 1537 persons. An electronic questionnaire was distributed to them, 1356 analyzable forms were retrieved, with a response rate estimated at 88.22%, to test the study hypotheses, the SPSS statistical program was used, which includes a set of statistical methods to analyze the answers and test the study hypotheses. We reached significant results indicating that the influence of the Covid 19 crisis management by commerce directorates on the Algerian consumer behavior is average. Where 52.7% of the changes in the level of consumer behavior are caused by the change in the level of control of the stages of Covid 19 crisis management, this requires that the Algerian trade directorates to pay more attention to the strict application of the Covid 19 crisis management phases.

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