Transformation of Innovative Business Models through the Digitalization of the Economic Space Cover Image

Transformation of Innovative Business Models through the Digitalization of the Economic Space
Transformation of Innovative Business Models through the Digitalization of the Economic Space

Author(s): Aifer Baimukhametova, Madina Tulegenova, Zhansaya Temerbulatova, Dinara Rakhmatullayeva
Subject(s): Economy, Business Economy / Management
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: digital economy; transformation; business model; technology; innovative entrepreneurship

Summary/Abstract: The relevance of the study is due to the need to determine a business model that meets the modern realities of doing business at the initial stage of building a business. The purpose of the paper is to study approaches to building business models of innovative enterprises and companies in Kazakhstan, taking into account the impact of the global pandemic and digital technologies. The transformation of business models is analyzed on the example of the sphere of innovative entrepreneurship using theoretical methods (analysis; synthesis; concretization; generalization; method of analogies; modelling). As a result, the key criterion that distinguishes innovative entrepreneurship from its classical understanding is formulated and a typical business model of an innovative enterprise was formed.

  • Issue Year: 2024
  • Issue No: 4
  • Page Range: 48-60
  • Page Count: 13
  • Language: English
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