L’analyse comparative des clichés dans des langues éloignées (sur la base des textes publicistes français et ukrainiens)
Comparative analysis of clichés in distant languages (based on French and Ukrainian advertising texts)
Author(s): Olga SYTNIKOVASubject(s): Semantics, Historical Linguistics, Comparative Linguistics, Sociolinguistics, Eastern Slavic Languages, Marketing / Advertising, Stylistics
Published by: Editura Universitaria Craiova
Keywords: language cliché; morphological and stylistic features; pragmatic function;
Summary/Abstract: The article is devoted to the structural and semantic features of language cliché in the French and Ukrainian press. The results of the studies on the morphological characteristics of stereotype units in both languages are presented. The article outlines the stylistic features of their use. The pragmatic function of language cliché as a means of speech compression and expressiveness has also been analysed.
Journal: Analele Universităţii din Craiova. Seria Ştiinţe Filologice. Lingvistică
- Issue Year: 2023
- Issue No: 1-2
- Page Range: 461-475
- Page Count: 15
- Language: French
