There is no place like home. The house of Nicolaus Copernicus – the largest preserved Copernican monument in the collection of the District Museum in Toruń and its marketing ramifications
There is no place like home. The house of Nicolaus Copernicus – the largest preserved Copernican monument in the collection of the District Museum in Toruń and its marketing ramifications

Summary/Abstract: The article is devoted to the presentation of the Nicolaus Copernicus’ House, a branch of the Dis-trict Museum in Toruń, in the context of its historical, communication and marketing values. The above considerations regarding, in particular, 2023, the 550th anniversary of the birthdayof Nicolaus Copernicus, which was celebrated grandly throughout the country, especially in citiesassociated with Copernicus, including Toruń. The text presents a wide range of activities relatedto the Nicolaus Copernicus House and the astronomer himself on many levels, including exhibi-tion, event, educational, marketing and communication. These descriptions were supported bythe results of attendance and tourist traffic surveys, which clearly show the potential of this placeand the public’s interest in it.

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