The Case of Celebrity Diplomacy with Some Reflections on the Western Balkans
The Case of Celebrity Diplomacy with Some Reflections on the Western Balkans

Summary/Abstract: This article reflects the changing role of the diplomacy in 21th century, which is result of globalization and information communication technologies. In the last few decades numerous, mostly western celebrities began taking part in various development and humanitarian campaigns. The present contribution shows how celebrities in international policy and activities spread awareness of the global issues and use their appeal not only to draw attention to policy-makers but also to demand action from political representatives. The study´s focal point is the analysis of why and how high profile individuals such as Angelina Jolie and Princess Diana become involved in international relations. Part of this research focus will be on their promotion of Balkan issues. Signing the Ottawa Treaty in 1997 has been a remarkable success of Princess Diana. Likewise, Angelina Jolie is involved in promoting humanitarian causes on a political level too. She regularly attends World Refugee Day in Washington and World Economic Forum and has successfully lobbied Congress for her causes. The main aim of this research is to show how celebrity diplomats help to put certain global issues higher up on the global agenda. We will also comment and change/update the definition of celebrity diplomacy.

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