Топоніми як соціолінгвістичні маркери мовної ідентичності території
Toponyms as sociolinguistic markers of the language identity of the territory

Summary/Abstract: The article deals with the role of place names in the context of language identity of a territory. The scale of variability of toponyms depends on the linguistic situation, political changes, and stratification of society. National standardization of proper names in this context is an integral component of the territorial integrity of the state. The study focuses on ethnolinguistic and ideological markers of the toponymic di¬mension of identity in the context of the Ukrainian language reality. The issue of the prevalence of official and unofficial names in the parameters of the socio-ethnic and linguistic structure of society is raised. In particular, the article deals with the sociolinguistic variability of nominations in multilingual regions of Ukraine and interlingual interaction at the level of toponymy in situations of bilingualism. The study shows the dynamics of linguistic manifestations and linguistic changes, in particular, on the example of the toponymy of Chernivtsi region, Transcarpathia and Crimea, urba¬nonymy of Kyiv, Dnipro, Chernivtsi. The reasons, strategies, and principles of these changes are schematized. The study is also an attempt to show how the destruction of ethnolinguistic markers and the emergence of “artificial” names in the toponymy of the Soviet period became instruments of language and ideological pressure on the historical linguistic identity of the territories. This article pays considerable attention to the trends of modern renaming processes in Ukraine and the role of place names in the information society in the context of the Russian-Ukrainian war. It is noted that the sociolinguistic markers of the place name system influence the formation of linguistic and ideological stereotypes in modern society.

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