Model male and female behavior in the “lenses” of gender mainstreaming: the change of values in the religious diskurse of modern Russia
Model male and female behavior in the “lenses” of gender mainstreaming: the change of values in the religious diskurse of modern Russia

Summary/Abstract: In the study based on the analysis of mechanisms of formation of the religious identity of Orthodox believers in the post-secular Russian society as a result of the conducted study managed to identify a number of factors influencing this process. In particular, this factor includes the study of the discourse of the media. They become sources of models female and male behavior for the modern believer. In the course of the study formulated two questions: does the concept of gender in Russia ideologically neutral? In what respect it makes sense to talk about the experience of institutionalization of gender perspectives in modern Russian society? As research tools were chosen critical discourse analysis. Studied the materials of the site Matron.PY in the period from 2012 to beginning of 2017 have Taken into account the conservative orientation of the site. As additional conditions stood out so-called sustainable options the norm in understanding patterns of male and female behavior, allowing detecting the peculiarity of the coverage of gender issues. Conducted research in theoretical part was aimed at the identification and analysis of the factors of institutional change influencing the state of society in General and the emergence of transformational risks. Based on the assumption that in modern society the main influence is exercised through communication, an appeal to the analysis of communicative strategies specified in the discourse has become fundamental.

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