HABITUS RESHAPING THROUGH THE SEARCH FOR ENTREPRENEURIAL LEGITIMACY IN THE HIGH VELOCITY FIELD
HABITUS RESHAPING THROUGH THE SEARCH FOR ENTREPRENEURIAL LEGITIMACY IN THE HIGH VELOCITY FIELD

Summary/Abstract: Using the conceptual peculiarity of Bourdieu's theory, in this paper we aim to provide a new theoretical contribution to the understanding of the relational dynamics of legitimation in entrepreneurship. In-depth, contextual examination of entrepreneurs in 70 companies in the computer programming industry was carried out to determine how legitimation practices are shaped in relation to the dynamics of the relationship between entrepreneurs and the social structure. We base the methodological strength of the research on the rigour of the grounded theory method, using multiple data sources and data collection techniques (in-depth interviews, observations, and qualitative and quantitative secondary data). Our results reveal that susceptibility to hysteresis of habitus is what strongly defines the directions of the search for legitimation. By elucidating them, we show the natural coexistence of entrepreneur profiles of conflicting legitimation strategies, while also contributing to the understanding of shaping the entrepreneurial habitus in the high velocity field.

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