Rodna stereotipizacija u predizbornoj kampanji na lokalnim izborima 2021.: kritička analiza diskursa tekstova s news-portala
Gender stereotyping in pre-election campaign during local election in 2021: Critical discourse analysis of news portals texts

Summary/Abstract: The article problematizes gender stereotyping in election campaigns as a discourse practice in media coverage, but also the discourse strategies used by candidates during elections where they are negotiating between gender identity and party positions that they are in. The method used in the research is discourse analysis carried out on five Croatian news portals that mention party candidates during the campaigns for the local mayoral elections in 2021. This research introduces and explains three levels of analysis: political campaigns as a social practice, media coverage of elections as a form of discourse practice, and the articles themselves. The research has shown that female politicians were placed in gender-stereotyped frameworks where their political role was reduced to trivialization and an exception in the political arena. The candidates themselves accept these stereotypes so they could survive in the system and represent themselves as caretakers, women devoted to the party, and experts.

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