Uloga umjetne inteligencije u stvaranju medijskog sadržaja
The role of artificial intelligence in media content creation
Author(s): Domagoj BebićSubject(s): Media studies, Communication studies, Theory of Communication, Social Informatics, ICT Information and Communications Technologies
Published by: Sveučilište VERN
Keywords: artificial intelligence; media content creation; social media; generative artificial intelligence; application of artificial intelligence tools;
Summary/Abstract: Digitization and the development of artificial intelligence tools have revolutionized numerous spheres, particularly in communication. While media content was previously exclusively created by individuals, today there are various linguistic, visual, voice, and video tools that effortlessly generate content ready for distribution and consumption. AI, as such, is already significantly transforming media and communication, and with the advancement of technology, further changes in media content creation will arise. Although the topic of artificial intelligence is increasingly the focus of scientific research, there is a lack of literature in Croatian that summarizes the main aspects of the role of artificial intelligence in media content creation. This paper, therefore, provides an overview of the field and offers perspectives for future implementation of artificial intelligence in the context of content creation and communication on social media.
Journal: Suvremene teme : međunarodni časopis za društvene i humanističke znanosti.
- Issue Year: 2023
- Issue No: 14
- Page Range: 47-59
- Page Count: 13
- Language: Croatian
