Analiza potrebe i izrada plana pokretanja studentskog radija na Sveučilištu VERN’
Needs analysis and developing a plan for establishing a student radio at VERN’ University

Summary/Abstract: From its inception, radio has gone through numerous changes, conditioned by the modernization of technology and changes of the audience. That is why it remains a relevant, powerful and all-present media format. The purpose of this paper is to analyze the dominant radio models - commercial radio, public radio and non-profit radio, with an emphasis on student radio as a part of non-profit radio market, as well as the ways that these models are complementing the needs of their audience and is exploring the need and plan of creating a student radio at the VERN’ University. The research presented was conducted in two ways: the audience was interviewed via polls about the listeners needs and habits and the current editors of existing community radio stations were interviewed in structured interviews. All presented benefits are viewed from the perspective of both the student volunteers and the general audience, as well as from the standpoint of the University itself. In accordance with the needs of the target audience and high academic and professional standards, the paper proposes an outlined program scheme basis, a budget, and an operative plan for running such a radio station.

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