Study of the Current State and Development of Sharing Economy in Bulgaria: Seaside Tourism Application Perspectives
Study of the Current State and Development of Sharing Economy in Bulgaria: Seaside Tourism Application Perspectives

Summary/Abstract: The sharing economy is a modern digitalized alternative to traditional economic relationships and is developing and growing dynamically. The most positive evidence suggests that the sharing economy could match the traditional market economy in terms of the volume of transactions. Globally, the main sharing economy markets are China, the USA and Europe, and within the EU consumer interest in sharing services is high as 52% are aware of sharing options and 17% have used them at least once. According to data, the most developed sharing subsectors in the EU are shared accommodation and shared mobility. As these are the main sub-sectors also in the tourism industry, it is obvious that the sharing economy has entered the tourism industry and is rearranging the traditional tourist business. Therefore, the main purpose of the current study is to investigate the tourism application perspectives of the sharing economy on the Bulgarian Black Sea coast as the latter is the highest developed tourist area in Bulgaria.

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