Recent Anglicisms in Fashion Cover Image

Anglicisme recente în domeniul modei
Recent Anglicisms in Fashion

Author(s): Radu-Călugăru Voica
Subject(s): Language and Literature Studies, Translation Studies
Published by: Editura Universității Aurel Vlaicu
Keywords: lexicon dynamics; Anglicisms; linguistic globalization; Romanian vocabulary; fashion language

Summary/Abstract: The constant penetration of anglicisms in the vocabulary of the Romanian language in all fields of activity is a characteristic of the current dynamics of the lexicon. The fashion field excels in this regard and faces an accentuated dynamic generated by a series of factors: the opening of the field itself to the new, the lexicon with an international character, the activity of influencers, bloggers, content fashion designers who use a language that abounds in lexical elements borrowed from English. In this article, we aim to point out the presence of recent Anglicisms in the field of fashion, frequently used in specialty publications, in the virtual space by influencers, but also by the ordinary consumer and speaker who consults different clothing sites and is confronted with new lexical structures, from English, mostly not recorded by the academic dictionaries of the Romanian language.

  • Issue Year: 15/2024
  • Issue No: 1
  • Page Range: 59-68
  • Page Count: 10
  • Language: Romanian
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