Unpacking the Underpinnings of Collaborative Consumption in Central Asia: Perspectives from Kyrgyzstan
Unpacking the Underpinnings of Collaborative Consumption in Central Asia: Perspectives from Kyrgyzstan
Author(s): Rodica Ianole-Călin, Elena DRUICĂ, Aichurok Ybyraimova, Anca BratuSubject(s): Psychology, Behaviorism, Marketing / Advertising, Socio-Economic Research
Published by: Rahvusvaheliste ja Sotsiaaluuringute Instituut ja Riigiteaduste Instituut
Keywords: collaborative consumption; theory of planned behaviour; attitudes; perceived behavioural control; subjective norms; behavioural intention; Kyrgyzstan;
Summary/Abstract: We investigate the motivators behind collaborative consumption in Kyrgyzstan by applying the theory of planned behaviour. Through examining 308 responses gathered from an online survey, we assess the connections between the intention to engage in collaborative consumption and influential factors. Our results reveal that attitude, perceived behavioural control, and subjective norms are the most influential predictors, with their impact ranked in descending order. Consequently, we delve into the theoretical and practical implications of these emerging collaborative practices and business models in Kyrgyzstan.
Journal: Studies of Transition States and Societies
- Issue Year: 16/2024
- Issue No: 1
- Page Range: 3-22
- Page Count: 20
- Language: English