Motivation in the Gig Economy: The Incentive Effect of Digital Platforms. A Literature Review
Motywacja w gospodarce gig. Rola platform cyfrowych w motywowaniu pracowników. Przegląd literatury

Summary/Abstract: Purpose – to compile a list of external incentives that motivate gig workers, and identify incentives suitable for gig work.Methods – an empirical literature review investigating external incen-tives and their effect on gig worker motivation on digital platforms.Findings – despite the diversity among gig workers, well-known and recognised motivation concepts, and incentives remain applicable today. Digital platforms, designed to function as intermediaries between gig-gers and end-users, have assumed a significant part of the HRM role and transformed the paradigm of incentive in gig work. The applica-tion of external incentives in gig work depends on the digital platform’s design, rules of operation, and functioning.Originality – this study provides a list of external incentives motivat-ing gig workers, based on an in-depth investigation of the applicability of both traditional and contemporary ideas and methods of motiva-tion in the gig economy.Research limitations – the studyfocuses on external incentives and is limited to online gig work.Implications – the results indicate significant shifts in social and work-place relationships, suggesting that management in the gig economy, and more broadly, in the labour and education sectors, needs reforms.

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