Romanian Media Landscape in 7 Journalists' Facebook Posts: A ChatGPT Sentiment Analysis
Romanian Media Landscape in 7 Journalists' Facebook Posts: A ChatGPT Sentiment Analysis

Summary/Abstract: This article used OpenAI Chat GPT 3.5's sentiment analysis capabilities to evaluate 595 Facebook posts written by seven renowned Romanian journalists. Our main objectives were to:1) Assess the journalists' use of Facebook regarding journalism, including its effectiveness in promoting quality articles, combating disinformation, and facilitating explanatory journalistic procedures. 2) Allow an unbiased AI system to analyze the tone of the journalists' social media posts, as well as their attitudes and opinions on the primary issues affecting the media environment in Romania. 3) Determine the framework that embodies the Romanian society's 2023 'zeitgeist' from recurrent themes, categorized and ranked, gleaned from journalists' posts. We extracted data from public Facebook posts using Apify. Our sample included posts uploaded within a timespan ranging from one month old to one year old. It is worth noting that the owners of the public accounts analyzed were consistently involved and active. We also had to be able to accommodate with time and financial constraints, as well as adhere to the limitations imposed on the use of the specified free tools. Therefore, the sample set consisted of an initial group of 12 journalists with varied socio-demographic origins. Out of this sample, some journalists were removed following subsequent considerations, resulting in a final sample group of 7 Romanian journalists.

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